Media

Copywriter

Write the words that make people act

€28k-€60k (plus freelance range) High demand

Copywriters write the words that sell, explain and persuade - ads, websites, emails. A craft where a few well-chosen words can move real numbers.

1Punching up a headline that isn't landing

2Writing ten variations of one ad to test

3Interviewing a client to find their real voice

4Cutting a paragraph down to one strong sentence

Study great copy

Collect and deconstruct ads and pages that actually convert.

Persuasive writingBrand voiceEditingResearch

You already bring

Play the quest to see what you bring to this role.

Skills to build

Persuasive writing

Brand voice

Editing

Research

Basic marketing knowledge

Client communication

Build your personal plan

A month-by-month breakdown tailored to Copywriter.

What the work is really like