Back to your map
Media
PR Specialist
Shape the story before it's told
€30k–€65k Demand: Medium
What the work is really like
PR specialists manage how organisations are perceived publicly — media relations, crisis response and getting the right story to the right journalist.
1Pitching a journalist on a story angle
2Drafting a statement during a fast-moving crisis
3Prepping a spokesperson before a big interview
4Tracking coverage after a major announcement
Skill gap analysis
Strengths you already bring
Build your Career DNA to see what you bring.
Skills to develop
Media relations
Writing (press releases)
Crisis management
Relationship building
Strategic thinking
Composure under pressure
Estimated to job-ready: ~6 months of focused effort.
Your roadmap in
Generate a 6-month plan to break into PR Specialist