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Content Strategist

Make content that serves a purpose beyond itself

€38k–€85k High demand
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Content strategists plan and govern the content that organisations produce — ensuring it serves user needs and business goals, is consistent in voice and is worth the time anyone spends on it.

1Auditing 800 pages of content and deciding what should live or die
2Creating a style guide that a team of 20 writers will actually use
3Researching what users actually search for versus what the brand wants to say
4Building a content calendar that maps to business objectives, not just the calendar

Explore

Read 'Content Strategy for the Web' by Kristina Halvorson — the field's foundational text.

Content auditingSEOInformation architectureEditorial planning

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Skills to build

Content auditing
SEO
Information architecture
Editorial planning
Analytics
Style guide development

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A month-by-month breakdown tailored to Content Strategist.

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Content Strategist Career: Salary, Day-in-Life & How to Get There · Found The Way