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Business
Make content that serves a purpose beyond itself
Content strategists plan and govern the content that organisations produce - ensuring it serves user needs and business goals, is consistent in voice and is worth the time anyone spends on it.
Explore
Read 'Content Strategy for the Web' by Kristina Halvorson — the field's foundational text.
You already bring
Play the quest to see what you bring to this role.
Skills to build
Build your personal plan
A month-by-month breakdown tailored to Content Strategist.